Hotel Transylvania

Baskin-Robbins
Baskin-Robbins
Baskin-Robbins

Hotel Transylvania

Client

Baskin-Robbins

What

AR experience design
Campaign strategy + planning
Product packaging
Art direction + copywriting
Microsite design + development
UX design + UI design
Animated social ad design + motion
Organic social content creation

When Baskin-Robbins partnered with Sony to launch the new Hotel Transylvania movie, they challenged us to elevate it from a simple co-branding exercise into an engaging customer experience for both instore and online.

01.

An AR-inspired solution

Leaning into the movie’s transformation theme, we created Transform Your Treat: a character and plot point-inspired ice cream range and accompanying digital experience that used augmented reality technology to immerse fans in the Hotel Transylvania world.

AR experience - 3D illustration

Packaging - UX / UI - Social

02.

Bringing packaging to life

Using AR tech platform 8th Wall, we created a series of AR experiences triggered by illustrations on packaging. By scanning our bespoke cups and cone sleeves with their phones, users could launch custom animations that mirrored character transformations from the movie.

03.

Immersing fans in the universe

To up the ante even more, we created a themed Hotel Transylvania microsite where fans could explore our spooky virtual hotel, traveling between floors via elevator, and even order ‘room service’ from our branded Hotel Transylvania virtual restaurant on Uber Eats.